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Introducing Paddle Pop Milkie: The First High-Calcium Ice Cream for Kids!

Project type

New Product Development, Innovation, Communication Campaign, Fortification

Date

2022

Location

Southeast Asia

Paddle Pop Milkie is here to add a splash of fun and nutrition to kids’ lives in Southeast Asia! With around 70% of children in the region not getting enough calcium, leading to stunted growth, this delicious treat is the perfect way to boost their health. Each bite of Paddle Pop Milkie combines the joy of ice cream with the benefits of high calcium, helping kids grow strong and happy. 🥛💪

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