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Paddle Pop Choco Magma: Your Favorite Chocolate Ice Cream, Now with Extra Vitamin D!

Project Type

New Product Development, Innovation, Communication Campaign, Fortification

Date

2021

Location

Southeast Asia

Paddle Pop Choco Magma brings an exciting twist to your favorite chocolate ice cream, now fortified with extra Vitamin D! In Southeast Asia, up to 96% of children suffer from Vitamin D deficiency, which can lead to serious health issues like stunted growth and weakened bones. Paddle Pop Choco Magma combines the rich, chocolatey taste kids love with the essential nutrients they need, helping them grow strong and healthy. 🍫🍨

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