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Paddle Pop Inspires Kids to Play
Project type
Paddle Pop's New Communication Model, Brand re-positioning, New Brand Purpose & Brand Communication Idea, Influencer Marketing, Core Restage
Date
2020
Location
Southeast Asia
Paddle Pop, the #1 kids’ ice cream brand in Southeast Asia, is bringing a burst of color and fun to families! The brand communication has been re-positioned from kids to parents, showcasing the colorful and delicious Paddle Pop Rainbow. Each stick is unique with its own color pattern, sparking kids’ imagination and bringing families together through the joy of play.
Recognizing the importance of play, Paddle Pop’s campaign features a long-form video with Indonesian influencer Diana, sharing her inspiring story of how childhood play helped her imagination flourish, leading her to become a successful fashion designer. 🌈🍦✨
